B.U. or Be Yourself, born in 1996 known as the Perfume in the Tin offers a variety of fragrances according to each girl's mood and attitude. B.U. empowers each young women adopt her own identity, stand out of the crowd and be different, be herself. The product is developed according to the latest trends of perfumery, in terms of fragrances and packaging. BU has a youthful and modern proposition with selective character at an affordable price. B.U. offers a wide product assortment covering various consumers' needs and allowing them to wear B.U. all day and feel unique.
Featured products
BU Deo Spray Absolute Me
Sweet floral blend with rose and peony
BU Body Mist Frangipani
Passion, femininity and freshness all in one bottle. Body Mist B.U. Frangipani & Vanilla will satisfy your senses with an irresistible vanilla scent that stays on your skin.
BU Eau De Toilette Hidden Paradise
Tropical, summer and fresh scent, pleasantly refreshing Complete fragrance experience
Featured showcase
Experience BU in person
Visit any of our retail partners to explore the complete BU range and discover your new favourites.