Flormar was founded in the 1950s in Milan, Italy. It later moved to Istanbul, where it was able to build its own manufacturing facilities. The founders created the word Flormar by merging the names of their two daughters- Floridita and Maria. It was inspired by the most powerful kind of love = the love for children.

Flormar specializes in color cosmetics and nail enamels and is recognized as No. 1 preferred brand in Turkey, the most preferred cosmetics brand in Europe, and is among the top cosmetics brands worldwide. It is known for its wide color selection, and this has catapulted them into being an important global brand that is sold in 80 countries, 250 cities & 10,000+ points of sale.

iFace and Flormar began its partnership in late 2021, and this collaboration will be unstoppable. Seeing a huge potential in the Filipino market, both companies mutually envision rapid expansion of the brand that will enable it to capture a position in the Top 5 in the Philippine cosmetics market.