I'MMA is the first home grown cosmetics brand by Iface inc. and was launched in 2025. Between the endless commutes and everchanging weather, we need makeup that doesn't just hold up, but adapts to our day and just keeps getting better.
We live in a time where beauty can often feel like a chore. From morning routines to reapplication, at times, looking good just gets in the way of you doing good.
That's why we created i'mma: Makeup that performs as well as you do.
BRAND MANIFESTO
I’mma break the rules (and make my own). My beauty is as unique as who I am, and the dreams I pursue in my life. I am not in the pursuit of perfection, but of my own personal journey–playfully exploring life as i do with the tones, shades, and colors I choose to wear on my face.
I’mma show up (and show ‘em how it’s done). They say showing up is half the battle, and I always win. I stay ready to take the stage, whenever and wherever that may be. i’mma gives me the look that gets me noticed, but it’s who I am that makes me stand out.
I’mma trend-scend. Trends are a fun exploration of all the different sides I have—from my passions to new discoveries, but i’m more than just about the here and now. I remain true to myself and never lose sight of what my future self will thank me for.
Featured products
I'mma Mood Lip Color Balm
Enriched with moisture-locking ingredients, it keeps your lips lush, hydrated, and ready for whatever mood strikes.
I'mma Blaze Lip Gloss
This lip gloss delivers a soft, cushiony feel with a mirror-like shine— never sticky, always smooth
I'mma Flush Blush Powder Blush
Flush Blush is your go-to, cheeky powder blush for soft, buildable color that feels weightless on your skin.
Featured showcase
Experience imma in person
Visit any of our retail partners to explore the complete imma range and discover your new favourites.