Wet Brush has transformed the hair care industry and turned brushing, a time consuming and painful task into an effortless, easy and pleasant experience, making Wet Brush the number one selling detangling brush. Wet Brush is the product you pick up, use and fall in love with instantly. It's the brush that changes your whole perception on brushing your hair. The Detangler's Intelliflex patented technology bristles effortlessly remove knots without causing split ends or breakage of hair strands. With Wet Brush it is definitely a pain free brushing for every occasion and hair type. Wet Brush is a brand from New York, U.S.A.

In 2021, Wet Brush was awarded the Mega Beauty Awards for the Go Green Watermelon Seed Oil Infused Brush. In the following year, the Disney Princess Limited collection Original Detangler was also awarded as the Best Hair Brush by Cosmo Hot List. In the same year, Watsons also recognised Wet Brush as the Beauty Tool Brand of the Year in their prestigious Watsons HWB Awards 2022.