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BYS is a colour cosmetic brand that customers could relate to, look to for trends, grow up with and trust, have fun with and most importantly afford.
Designed and developed in Melbourne, BYS is a privately owned, family operated, 100% Australian subsidiary of GFA (Aust) Pty Ltd. Today, BYS is available in more than 25 countries all over the world, making it one of the fastest growing & most exciting cosmetic brands in the market. We are continuing to build strong distribution partners on a global scale and invest heavily in the brand.
We are focused on new product development and ‘fashionability’ and we are not afraid to play with colour. We are 100% cruelty free and do not test on animals. We are also working hard to ensure that the majority of our product offer is vegan friendly and hypoallergenic.
| In 2021, BYS Philippines has made huge strides in research and development as it ventured into one of the biggest and most exciting spaces in the beauty landscape: skin care. The Philippine team took the lead in innovating a complete skin care line for the global brand. And such initiative is truly a milestone in the Philippine skin care category as the line will not only be launched locally, but will also be distributed globally. |
| Wanting to make a real difference and impact to society, BYS launched Break Your Stigma, our Mental Health Awareness Campaign. At the heart of this campaign is an online directory with information about mental healthcare providers that people can contact in case they decide to seek help. www.breakyourstigma.com |
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