B.U. or Be Yourself, born in 1996 known as the Perfume in the Tin offers a variety of fragrances according to each girl’s mood and attitude. B.U. empowers each young women adopt her own identity, stand out of the crowd and be different, be herself. The product is developed according to the latest trends of perfumery, in terms of fragrances and packaging. BU has a youthful and modern proposition with selective character at an affordable price. B.U. offers a wide product assortment covering various consumers’ needs and allowing them to wear B.U. all day and feel unique.