The Purest Solutions (TPS) is a Turkish skincare brand founded in 2020 by Alim Ozan Evliyaoğlu and Hazal Evliyaoğlu. Manufactured in Turkey under GMP standards, the brand has expanded to over 30 countries across Europe, Asia, the Middle East, and Africa. It focuses on clean, minimalist, and science-based formulations—free from parabens, alcohol, artificial colorants, or animal-derived ingredients. TPS positions itself as an accessible, cruelty-free skincare line that combines clinically tested actives with simple, effective routines suitable for different skin types and concerns such as acne, oiliness, and pigmentation.

Emphasizing the philosophy of “less is more,” The Purest Solutions promotes transparency, sustainability, and efficacy. The brand has earned multiple awards, including “Best Serum of the Year” at the Watsons Beauty Awards and the KUAD Upcycle Project Award for sustainability. Its growing range of around 20 products—spanning cleansers, serums, moisturizers, and sunscreens—targets skincare-conscious consumers who seek effective yet gentle formulas. With its balance of affordability, innovation, and eco-friendly practices, TPS aims to make professional-grade skincare accessible to a global audience.